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Date:

July 9, 2000

Subject:

ELLE mag article grossly misrepresents biotech

 

AgBioView - http://www.agbioworld.org, http://agbioview.listbot.com

Colleagues,

Elle Magazine, influential among women with a circulation of nearly 1
million, has run an offensive, misleading and irresponsible article in the
July 2000 edition entitled, "Good Enough to Eat? Without Warning, the
American diet has been infiltrated by dozens of genetically modified foods.
Writer Thomas Beller smells a rat (or at least a fish)".

Academics and science professionals (particularly women) should weigh in to
ELLE to voice their support for biotechnology safety and benefits. The
article author Thomas Beller proffers images from sci-fi movies like "Soylent
Green" and "Attack of the Killer Tomatoes" as our future with
biotechnology-improved crops. Targeting the educated, affluent women readers
of ELLE, he suggests a range of concerns unbalanced by any responsible
commentary.

Write ELLE TODAY, send your note via FAX, EMAIL or SNAIL MAIL as noted:

Elaina Richardson, Editor
FAX: 212 489-4216
email: ellemag@aol.com
1633 Broadway, 44th Floor
New York, NY 10019-6708
www.elle.com

Remind them that fear mongering won't work with educated women and ELLE
should avoid tabloid style journalism that replaces facts with such fictions
as suggesting there are "rat genes in tomatoes" or that "freaky fish will
mate with giant clams" causing Japanese horror movies to become real.

Next time ELLE wants to "inform" their readers about an important food issue
they may wish to consider an author with appropriate background, rather than
using a novelist such as Mr. Beller whose vast knowledge of food extends to
writing on fashion tips for his "girlfriend who buy his clothes" (New York
Times 11/14/99) and his Harlequin-style books, "Seduction Theory" and "The
Sleep-Over Artist." Mr. Beller should stick to tales of sleazy talk show
hosts and their sexual peccadilloes, rather than attempt to ply his New York
and Hollywood dinner table gossip as sufficient grounding to write about food
science and safety.

Thank you, and DON'T FORGET TO WRITE ELLE TODAY... just a few words can make
a difference.

Jenny Lord